Pharma Mall is an integration electronic hub initiated by a joint venture of the pharmaceutical companies Bayer Healthcare AG, Boehringer Ingelheim, GlaxoSmithKline, Merck, Novartis and PharmaLog. The platform interconnects ERP systems of the associated pharmaceutical companies with those of their customers. In contrast to independent trading platforms, Pharma Mall is initiated, financed and supervised by producers of pharmaceuticals themselves. Pharma Mall also ensures reliable and efficient processes through solutions for the handling of returns and stock depreciation compensation according to the well-known Web-Shop principle.